630 Freedom Business Center Dr3rd Floor,

King of Prussia, Pa 19406

+1 (215) 544-3622

Mon - Fri: 7:00 AM - 9:00 PM

ABOUT US

Meet Our Team

Roseli Virnelson

Owner

Rose has over 22 years of experience in the cleaning industry, alongside 9 years in real estate and ownership of a spa back in 2010. As the only woman- and minority-owned non-franchise cleaning company in the Greater Philadelphia area, Roseli is passionate about helping others maintain clean, pleasant spaces. She proudly says she’s “in the business of making people happy and helping them enjoy their environment.” Holding a degree in industrial and Organizational Psychology, Roseli actively researches the links between cleanliness and human behavior, ensuring her work not only meets standards but improves well-being.

Roberta Juhline

Operational Manager

Roberta is responsible for overseeing operations at Goal Cleaning, making sure everything runs smoothly, and client expectations are exceeded. She earned her MBA in Business from Southern States University in 2017.

With over 12 years of experience in sales, marketing, communications, product development, new business generation, and client relationship management, Roberta brings a proactive, communicative approach to the team. She’s known for never missing a call and being deeply dedicated to her work. Her expertise across marketing, customer service, sales, and operations make her an essential leader driving our success.

China Mikaela Ballesteros

Admin & Executive Assistant


China (pronounced Chena) has been a valued part of the Goal Cleaning team since 2021. Known for her sweet personality and dedication, she brings strong organizational skills and a true commitment to customer satisfaction. While working with the team, China is also pursuing a college degree in Business Administration and is passionate about supporting her family. Her hard work and positive attitude make her an essential part of our success.

Maria Virginia Pittaluga

Admin & Executive Assistant

Maria is a dedicated and detail-loving Admin and Executive Assistant at Goal Cleaning. She keeps things running smoothly, handling HR support, candidate coordination, team communications, and all the behind-the-scenes work that keeps the company on track.

Maria’s got a strong handle on digital tools, calendar and email management, CRMs, and even social media content creation. With a background in hospitality, she brings a warm, multicultural vibe to everything she does. Plus, she speaks three languages — English, Portuguese, and Spanish — which makes her a pro at connecting with a wide range of clients and teams.

A true global citizen, Maria has lived in six countries, traveled to over twenty, walked the Himalayas, and picked up snowboarding in New Zealand and Australia. She is currently learning to surf, and shares her home with a small, adorable cat. Passionate about helping people and organizations thrive, Maria is all about building genuine relationships and adding real value—with heart, integrity, and commitment.

Our Services

We specialize in a wide range of cleaning services tailored to various sectors:

Whether it's a bustling office or a sensitive medical facility, our team is equipped to handle your cleaning needs with professionalism and care. Trust Goal Cleaning Service for a sparkling clean environment that leaves a lasting impression.

Professional Cleaning Services

About Goal Cleaning

We understand how important it is to have a clean environment for your business. Whether you are looking for regular janitorial services or medical-grade sanitization, we have the experience and expertise to get the job done right. Our team of highly trained professionals has extensive experience in all aspects of cleaning, from small offices to large industrial sites.

Our Mission

At Goal Cleaning Service, our mission is simple yet profound—to provide high-quality cleaning services consistently while offering a unique, customized experience for each client. We strive to deliver professional, reliable, and trustworthy cleaning services that enhance our clients' environments and meet their specific needs.

Core Values

Our work is guided by a set of core values that define who we are and what we stand for:

  • Consistency : Committed to delivering top-notch cleaning services day in and day out.

  • Integrity: Upholding the highest standards of honesty and transparency with every client.

  • Innovation: Continuously seeking new ways to enhance our cleaning processes and stay ahead in the industry.

  • Reliability: A dedicated team ensuring peace of mind through responsive and dependable service.

  • Professionalism: Maintaining a polished and respectful approach in all interactions and service delivery.

  • Client Satisfaction: Putting our clients first, offering tailored cleaning solutions to meet unique requirements.

  • Community Engagement: Actively contributing to a cleaner, healthier environment for our local community

Get in touch with us now!

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